For many dentists, offering Botox® — whether for therapeutic indications like TMD and bruxism or for facial aesthetics — is less about clinical confidence and more about how to introduce the service naturally within a dental setting.
Facetec’s complimentary marketing resources are designed specifically for dental practices to help you do just that — by creating micro conversations. These are small, organic moments that prompt patient questions, support education, and allow you to discuss Botox® without pressure or overt “selling.”
This guide outlines five simple steps to market Botox® in your dental practice using the tools already included with your Facetec account.
Step 1: start the conversation at the front desk
Reception signs (therapeutic & aesthetic Botox®)
What to do:
Place one of Facetec’s tabletop reception signs — either therapeutic Botox® or aesthetic Botox® — in a clean, simple holder at your front desk or check-in area.
Why it works in a dental practice:
Patients often arrive early and naturally scan their surroundings. A discreet, professional sign introduces Botox® as part of modern dental care — without staff needing to initiate the topic.
Micro conversation it creates:
“I didn’t realize Botox® could be used therapeutically in dentistry — what does that help with?”
Step 2: reinforce awareness in the operatory
In-op educational posters
What to do:
Place in-operatory posters at the base of each dental chair, where patients can see them while reclined.
Why it works:
The operatory is where patients are already thinking about pain, function, and outcomes. Educational visuals here connect Botox® directly to issues dentists treat every day — jaw pain, clenching, headaches, and facial tension.
Micro conversation it creates:
“Is Botox® something you offer here for jaw pain or grinding?”
Step 3: use visual proof — without disrupting your workflow
WiFi-enabled digital before-and-after frames
What to do:
- Place digital frames in:
- Reception areas
- Operatories
- Export approved before-and-after images directly from your Facetec Portfolio
- Upload images to the frame app in minutes
(with documented patient consent of course)
Why it works for dentists:
Patients are visual learners. Digital frames allow you to showcase outcomes professionally — without pulling out a phone or opening charts during an appointment. We recommend placing your team’s before-and-after cases in the frames.
Micro conversation it creates:
“I saw your before-and-after photos in the waiting area. Your results look great!” or “Are those results from Botox treatments done in this office?”
Step 4: align your website and bio with your in-office messaging
Facetec website and bio recommendations
What to do:
Use Facetec’s guidance to:
- List Botox® as a service on your practice website
- Clearly distinguish therapeutic vs aesthetic indications
- Update provider bios to reflect training and scope
Why it matters:
Patients often research treatments after their dental visit. Consistent, clear website messaging reinforces what they’ve already seen in-office and positions Botox® as a natural extension of your dental expertise.
Step 5: continue the conversation outside the chair
Email templates and open house guidance
What to do:
- Use Facetec’s email templates to:
- Educate patients
- Announce availability
- Follow up after visits
- Consider hosting a Botox® open house or information evening using Facetec’s recommended structure
Why it works:
Not every patient is ready to ask questions chairside. Email and events allow patients to engage on their own time — often leading to more informed discussions at their next appointment.
The Facetec approach: simple, compliant, and designed for dentists
Marketing Botox® in a dental practice doesn’t require scripts, promotions, or pressure. It requires visibility, education, and consistency.
Facetec’s complimentary marketing resources are built to:
- Fit seamlessly into dental workflows
- Support therapeutic and aesthetic conversations
- Encourage patient-led interest
- Keep marketing professional, subtle, and compliant
When used together, these tools create a steady stream of micro conversations — helping patients understand Botox® as part of comprehensive dental care. To access the complimentary Botox marketing templates, simply log-in to your account here. Most of these templates are available in both English and French. To learn more about Facetec, simply click here.
