In aesthetics, patients don’t buy treatments — they buy results.

One of the simplest, most effective ways to demonstrate this inside your practice is by using a curated digital WiFi frame to showcase your best before-and-after cases.

This isn’t loud, in-your-face marketing. It’s subtle, visual proof of your clinical skill as an injector.

Here’s exactly how we recommend implementing this in a compliant, strategic way — using Facetec as your foundation.

Step 1: Identify a strong before-and-after case in Facetec

Marketing should always begin with proper records and documentation.

Inside Facetec, you can use the Compare feature to pair treatment results from two different visit dates — aligning up to 29 facial angles for accurate, standardized evaluation.

When you see a case that truly demonstrates impact:

  1. Confirm documented patient consent for marketing use.
  2. Save the case to your Digital Portfolio.
  3. Export the selected before-and-after photo pair.

Because your photography is standardized and organized inside Facetec, selecting high-quality cases becomes intentional — not chaotic.

This is important.

Patient education and strong in-office marketing is built on structured documentation. Without that foundation, showcasing results becomes risky and inconsistent.

Facetec acts as both your clinical documentation system and your curated marketing library.

Step 2: Order a digital WiFi frame

We recommend the Aura Aspen 12″ Frame (approximately $299 on Amazon.ca).

It’s clean, high resolution, and professional — which matters. Your photography deserves a display that reflects the quality of your work.

Place it:

  • In your waiting area
  • At reception
  • In a consultation room
  • Or discreetly in your operatory

Think of it as a silent treatment educator working 8 hours a day.

Step 3: Set up and sync your photos

Follow Aura’s setup instructions:

  • Connect the frame to your clinic WiFi
  • Download the Aura app
  • Upload your exported photo pairs
  • Sync to the frame

That’s it. Within minutes, your best work is quietly rotating in your clinic.

We recommend setting:

  • Timing: 15 seconds per image
  • Photo order: Shuffle
  • Background: Black

Keep it clean. No heavy captions. Let the results speak.

Strategic tip: Treat your team first

This is where things get powerful.

If you’re building momentum in injectables, consider treating select team members at no cost. Document their cases properly in Facetec. With consent, place their before-and-after photos in your frame.

Why? Patients will recognize your staff.

When they see a hygienist, receptionist, or assistant in the frame, it creates immediate relatability.

They’ll ask: “Is that you?”, “Did it hurt?”, “How long did it last?”.

Those micro-conversations lower barriers and normalize treatment. It’s not a sales pitch. It’s social proof happening organically inside your practice.

Compliance matters

Never display:

  • Photos without written consent
  • Identifiable images without authorization
  • Edited or misleading cases

Professional marketing begins with ethical documentation.

Facetec supports this by storing secure images and consent records — so your marketing remains aligned with clinical standards.

Build momentum: your first 10 cases

If you’re early in your aesthetic journey, focus on building your first 10 strong, well-documented cases. See instructions here.

Capture them properly. Compare them accurately. Store them securely. Then rotate your strongest results into your digital frame.

Over time, your frame becomes a living portfolio — reflecting your growth and expertise.

Why Facetec is the backbone of this strategy

A digital frame is just the display. Facetec is the system behind it.

It allows you to:

  • Capture standardized clinical photography
  • Compare outcomes across visits
  • Organize cases into a digital portfolio
  • Export securely for marketing
  • Maintain compliance while growing your practice

Without structured documentation, showcasing results becomes fragmented and risky.

With Facetec, your marketing becomes a natural extension of your clinical excellence.

You don’t need aggressive advertising to grow your aesthetic services.

You need: visible proof, consistency, compliance and systems.

A curated digital WiFi frame displaying real, documented outcomes builds trust every single day.

Quietly. Professionally. Effectively.

And when powered by Facetec, it becomes more than a slideshow — it becomes a scalable in-office growth strategy. To learn more about Facetec’s top features, click here.

Carly Olynyk, Founder & CEO

Carly has spent over 15 years at the intersection of dental and medical aesthetics. She has helped hundreds of dentists and injectors improve patient care, strengthen compliance and build more efficient practices across both aesthetics and therapeutics. Her writing draws on deep industry experience to give providers practical, credible guidance they can put to work immediately.